MODERN MEAD INSPIRED BY ANCIENT GODS

Hel – Blackberry Merlot

Step into the shadowed realm of flavor with Hel, a blackberry merlot mead that pays homage to the Norse goddess of the underworld. Crafted with wildflower honey and steeped in the dark fruit of blackberry and the graceful depth of merlot grapes, this mead is a tribute to the duality of beauty and mystery.

Hel, daughter of Loki, reigns over the land of the dead—not with cruelty, but with quiet sovereignty. Her domain is not fiery torment, but a cold, somber stillness where truth is laid bare. Like its namesake, this mead is both commanding and elegant. The first sip envelops the senses in rich, velvety darkness, with bold blackberry notes that echo the wildness of untamed forests. Tangy undertones stir the palate, while the smooth finish lingers like a whispered legend—soft, haunting, and unforgettable.

The wildflower honey adds a subtle floral lift, a reminder that even in Hel’s realm, beauty persists. Each bottle is a passage—a ritual of taste that invites you to explore the boundary between light and shadow. Whether sipped in solitude or shared in reverence, Hel is not just a drink, but an experience. One that dares you to taste the myth.


 

Taste

Rich and velvety with bold blackberry dominance. Tangy fruit layers unfold into a smooth, wine-like finish, echoing the elegance of merlot grapes.

Aroma

Dark berries and subtle floral hints from wildflower honey. A touch of earthy depth rounds out the bouquet, evoking forest shadows and late-summer blooms.

Strength

12% ABV — Medium-bodied with a warming presence. Balanced enough for sipping, yet strong enough to command attention.

Pairing

With such a well rounded sweet mead, we recommend the following but encourage you to experiment and let us know what we haven’t discovered yet!

Savory Fare

  • Roasted duck or venison: The gamey richness pairs beautifully with Hel’s bold blackberry notes.
  • Charcuterie boards: Think aged gouda, smoked meats, and blackberry preserves to cho the mead’s fruit-forward character.
  • Grilled lamb chops: Especially with rosemary or berry glaze, to mirror the mead’s herbal and tangy undertones.

Cheese Pairings

  • Brie or Camembert: Their creamy texture balances the mead’s acidity and fruit.
  • Blue cheese: The sharpness contrasts nicely with Hel’s smooth finish and honeyed depth.
  • Aged cheddar: Adds a savory punch that plays well with the merlot’s lingering elegance.

Sweet Pairings

  • Dark chocolate truffles: Especially with blackberry or wine-infused centers.
  • Berry tarts or cobblers: Amplify the mead’s natural fruitiness.
  • Honey-drizzled panna cotta: A nod to the wildflower honey base, with a silky texture that complements Hel’s smoothness.

Let Us Know What You Like

Remember, the best pairings are often the ones that you personally enjoy, so feel free to experiment with different combinations to find your perfect match!

Hel: The Sovereign of Shadows and Keeper of Quiet Power

In the tapestry of Norse mythology, Hel stands as one of its most enigmatic and misunderstood figures. Born of Loki, the trickster god, and the giantess Angrboda, Hel is sister to Fenrir the wolf and Jörmungandr the world serpent—creatures destined to play pivotal roles in Ragnarok. Yet Hel’s power is quieter, colder, and more enduring. She was cast into the realm of the dead by Odin himself, not as punishment, but as a recognition of her unique dominion: the souls of those who died not in battle, but by age, illness, or fate.

Hel’s realm, Helheim, lies beneath the roots of Yggdrasil, the World Tree. It is a place of stillness and shadow, not torment. Her hall, Éljúðnir, is described as vast and solemn, with gates that open only to the dead. She is depicted as half-living and half-dead—one side radiant, the other decayed—symbolizing the inescapable duality of life and death. Her presence is not malevolent, but inevitable. She is the final keeper of memory, the silent witness to lives lived without glory, but not without meaning.

Much like our mead Hel, she embodies contrast and complexity. The rich, dark blackberry notes mirror the depth of her realm—tangy and bold, like the truths she holds. The smooth elegance of merlot reflects her quiet authority, her grace in ruling the forgotten. And the wildflower honey? That’s the unexpected beauty in her story—the reminder that even in the coldest places, sweetness endures.

Hel is not a goddess of fire or fury. She is the embodiment of acceptance, of the natural end, of the stories that don’t make it into sagas but still matter. Our mead captures that essence: a drink not of celebration, but of reflection. It invites the drinker to linger, to taste, to remember.